Every Click Counts.
Make Yours Convert.

Leveraging data-driven conversion rate optimization (CRO), I oversee strategy to execution, boosting your conversion rates and achieving more efficient ad spend.

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Trusted by 50+ brands

Conversion rate optimization

The Proven Path to Higher Revenue

Move beyond guesswork and tap into audience insights that convert visitors.

Confidence Through
Data-Driven
Decisions

Trustworthy results with statistically significant tests.

Truly Understand
Your Audience

Learnings that can be applied across your marketing efforts.

Maximize Output & Optimize Marketing Efficiency

Improved conversion rates while maintaining paid ad spend.

How CRO Yields Results

Experience steady increases in conversion rates through a proven testing methodology, leveraging your data.

Hypothesis

An optimized variant is created to observe how user performance changes.

A/B Test

Users are split between the control experience and a variant. Conversion rate (CVR) is measured.

Results

When the improvement in CVR reaches statistical significance, it's graduated to the new control.

Hypothesis — CRO process
A/B Test — CRO process
Results — CRO process
View Case Studies
Dan Maffucci, CRO Specialist

Your Specialist, Dan

With a track record forged at a CRO agency pioneer, Thesis Testing, and honed through leadership roles at top-tier agencies, I bring a wealth of expertise to every project. Transitioning to a bespoke freelance approach, I handpick brands delivering unparalleled attention and results. Beyond metrics, I become a trusted ally, seamlessly integrating into your team to drive lasting growth. Let's elevate your brand together.

Services

User Experience Audits

Audit at various depths based on your KPI and CRO best practices

  • Audit review call
  • Strengths, pain points, and areas of opportunity
  • 'Immediate improvements' identifying dev-only high confidence optimizations

CRO Testing

Core Service

Iterative Testing Program, optimize your site's performance with ongoing CRO testing.

  • High impact UX audit
  • Strategize and test variants
  • On going testing, reporting and iterating

Design & Development

High-converting designs ranging from a landing page to your whole site.

  • Audit site or in-progress designs
  • Manage design and development
  • Test to measure impact
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Ready to Optimize Your User Experience?

Let's craft experiences that resonate and convert.

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Voices of Validation

Emma Everett, Growth Manager at Roman
Emma Everett
Growth Manager @ Roman

Crucial member of the Ro team

I feel so lucky to have worked with Dan! We considered him a crucial member of the Ro team. Dan was always incredibly responsive, flexible, and always maintained the most positive attitude no matter what we threw at him. He had a knack for identifying potential issues or benefits before we even spotted them. Dan is a true pleasure!

Tim Ming, Director of Growth at Amwell
Tim Ming
Director of Growth @ Amwell

Hey! Literal quote from my team this AM

Easily one of the best partners...Dan is really awesome, really on top of it - we gave him branch read-only access so they can see down funnel events and he's playing around with filters, calculating significance on tests we only get automatically on the front-end with optimize, and he's also on top of stuff getting developed too!

Frequently Asked Questions

What exactly is Conversion Rate Optimization (CRO)?
CRO is the process of increasing the percentage of website visitors who take a desired action — whether that's making a purchase, signing up for a newsletter, or completing a form. It involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals. Through data analysis, user research, and systematic A/B testing, we identify and implement improvements that drive measurable results.
How long does a typical CRO test run?
Test duration depends on your traffic volume and the statistical significance required. Typically, tests run for 2–4 weeks to ensure we capture enough data across different user behaviors and weekly patterns. We never call a test early — we wait for statistical significance to ensure reliable, actionable results.
How long are your contracts?
I work on a monthly retainer basis with a minimum 3-month commitment for CRO testing programs. This allows enough time to run meaningful tests and see compounding results. For one-time audits or design projects, I work on a project basis with clear deliverables and timelines.
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Let's Chat About Your Goals

There's always room to optimize!

Schedule a Call hi@danmaffucci.com